With fellow artists Massimiliano Gioni and Ali Subotnick. Wood, brass, steel, aluminum, resin, plastic, glass and electric lighting, with accompanying copy of the 'Wrong Gallery Times', new, in original packaging...
With fellow artists Massimiliano Gioni and Ali Subotnick.
Wood, brass, steel, aluminum, resin, plastic, glass and electric lighting, with accompanying copy of the 'Wrong Gallery Times', new, in original packaging (as published).
A scaled down version of the full-sized actual gallery, which launched in 2002 as the smallest exhibition space in New York (and never actually opened). It was nothing more than an expensive-looking glass door, identical to those of the Chelsea white cubes it satirised. Viewers would peer through it into a meagre two and a half square feet of floor space, where in the course of its three-year existence the Wrong Gallery exhibited the work of 40 internationally acclaimed artists. Few passers-by would have guessed that the "Closed" sign - a piece by British artist Adam McEwen - was itself the work on view.
The Wrong Gallery's founders were Maurizio Cattelan and two editors-turned-curators, Massimiliano Gioni and Ali Subotnick - they jokingly referred to the sliver of a gallery as "the back door to contemporary art" - one that's "always locked". It was entirely non-commercial, literally only accessible to window shoppers. The name came about because, as Cattelan now explains: "We loved the idea of people saying: 'It's a great show, but it's in the wrong gallery.' "
The Wrong Gallery closed in July 2005 and later the same year in December, a full-scale mock-up of the same space was installed at the Tate Modern in London.
Numbered from the edition of 2,500 (of which only 1,000 were realised) in black ink on the base, with the printed Cattelan/Subotnick/Gioni 2005 copyright stamp on the underside.